More than a Store

For this project, I was asked to select a brand, in my case, Gentle Monster, and design a new bricks-and-mortar store located in the centre of Southampton. The site has two floors: the first floor would be the main retail space, while my focus was on the ground floor, which I was tasked with conceptualising as a brand activation space.

With a campaign in collaboration with the manga/anime Bleach. I was able to explore my design creatively, utilising a mix of 3D models, 2D technical drawings, and creative manga techniques for the final presentation banner.